National Umbrella Day: Umbrellas as Marketing Tools
Why Umbrellas Work as Marketing Tools
Did you know February 10th is National Umbrella Day? People might not know about this day, but at Logotech, we love a chance to celebrate! Umbrellas are one of those things you don't think much about until you need one; then it's suddenly essential. That consistent usefulness makes the humble umbrella an excellent promotional product!
Some promotional products get used for a week and thrown away. Umbrellas are carried in public, stored at work or in cars, and used for years! Every rainy day, the branding goes with it, creating visibility that extends well beyond a single event or campaign. Let's explore what makes umbrellas an effective long-term promotional product.
The Visibility of Umbrellas
Umbrellas stand out as promotional products because they stay in use. Rather than being tied to a single event, they're brought along whenever the weather looks iffy—carried through parking lots, down sidewalks, across campuses, and into offices. This puts branding in front of much more people than many traditional giveaways!
Because umbrellas are used in public settings, their visibility isn't limited to the original recipient. Friends, coworkers, and passersby all see the branding, often multiple times over the product's lifespan. They're also frequently borrowed! This wide exposure makes umbrellas especially effective for long-term campaigns.
The Umbrella's Imprint Advantage
Customized umbrellas offer much more imprint space than most promotional items, making logos easier to read from a distance. Branding can be placed on multiple panels, allowing for consistent exposure from different angles. Some umbrellas also offer branding on both the outside canopy and the underside, keeping logos visible at all angles. Compact umbrellas add another layer of exposure through branded sleeves or carrying cases, extending visibility even when the umbrella isn't in use!
Branded Umbrellas: A Look at the Numbers
There's solid data behind the umbrella's effectiveness as a promotional product:
-
Promotional umbrellas create an average of 1,760 impressions over their lifetime.
-
This means for a $10 umbrella, one impression costs roughly half a cent!
-
54% of recipients use promotional umbrellas for two years or more.
-
36% of consumers say they're more likely to do business with a brand that gave them an umbrella.
Types of Promotional Umbrellas
Umbrellas come in a few common styles, and choosing the right one often depends on where they'll be used and how visible you want the branding to be. Standard umbrellas are a reliable choice for everyday promotions because they're familiar, practical, and easy to distribute.
Larger umbrella styles, like golf umbrellas, are often chosen for outdoor events and high-traffic settings. Their added coverage makes them easier to spot from a distance and provides more space for branding, which can increase visibility in crowded environments. On the other end of the spectrum, folding umbrellas prioritize portability. They fold down easily, fit into bags or vehicles, and are frequently paired with branded sleeves or carrying cases, adding another point of brand exposure even when the umbrella isn't open.
Get Custom Umbrellas with Logotech!
Umbrellas have remained a reliable promotional product for a simple reason: they get used. Their combination of practicality, visibility, and longevity makes them effective long after the initial giveaway moment has passed.
National Umbrella Day is a good reminder that successful promotional products don't need to be flashy or complicated! Items that serve a purpose or solve a problem deliver the strongest results over time. For organizations planning seasonal campaigns, events, or giveaways, umbrellas remain a practical option that balances usefulness with long-term brand exposure.
At Logotech, we offer a wide selection of personalized umbrellas designed for events, giveaways, and seasonal promotions. With extensive options and an experienced team, creating umbrellas that get your brand noticed is easy!
Frequently Asked Questions
Q: How long do customized umbrellas typically stay in use?
A: The average promotional umbrella remains in circulation for two years or longer.
Q: Do umbrellas work well as corporate gifts?
A: Umbrellas are practical corporate gifts because they’re useful, easy to brand, and appreciated across industries and job roles.
Q: Are there umbrellas made from recycled materials?
A: Some promotional umbrellas are made with recycled materials, offering a more sustainable option without sacrificing durability.
Q: Why do some people avoid opening an umbrella indoors?
A: In many cultures, opening an umbrella indoors is considered bad luck, a belief that dates back to ancient times when umbrellas were tied to superstition and ritual.
