Fight For A Cause: How USBs Can Help Further Your Mission

Oct 10, 2014 in 09:31 PM | Posted By Nikita Nersesov

October is Breast Cancer awareness month, and we're seeing pink! The Susan G. Komen foundation has done an excellent job of getting their word out, and you can now see pink ribbons representing their cause on everything from shirts to water bottles, jewelry and more. This simple pink ribbon is now recognized worldwide as a way to show support for people battling breast cancer and those that have survived it.

The pink ribbon became a symbol for fighting breast cancer in the early 80s. The ribbon symbolized a woman running forward toward a finish line, as in the journey of a cancer treatment, and thus became the symbol for Race for the Cure. This simple story is a powerful example of how good branding can help your organization's cause further its mission through simple brand recognition. If you see a pink ribbon, you know that it represents breast cancer awareness. If people recognize your brand, what do you want to come to mind?

So how can a promotional product like a USB stick make a difference? By placing your brand on a promotional product, you’re increasing the number of times it will be seen. If you’re a non-profit organization or company with a philanthropic cause, loading up a USB drive with frequently asked questions, printable materials and other mission-critical information is a simple way to make sure your message is seen by a large audience. By purchasing promotional items in bulk, you can also sell them at a special event to raise money for a particular issue.

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To show support of October as breast cancer awareness month, check out some of our pink items! Contact Logotech today to see how we can customize a USB for your company’s mission today.