What is a Webkey and How to Use It
What is a webkey?
A webkey is a pretty cool use of technology. The stick has no memory or storage. It is designed for one task taking a customer to a web address.
It looks like a USB drive that uses USB-A type ports. Webkeys can be inserted into any other USB-A port connected to the internet. Once inserted into a web-ready computer, the webkey takes take the user directly to the sender's web address of choice. That can be a website, a YouTube video, social media link or even to a Google Doc or Dropbox link.
One webkey merchant claims well constructed and highly targeted webkey campaigns have achieved 85 percent ROI. The average response rate for a webkey mailing averages from 10 to 30 percent, according to that seller.
Examples include a webkey that takes the client directly to a pizza chain online ordering page. Another webkey campaign took prospective students to a college's online admissions community.
The possibilities are endless
If there is no memory on the USB stick, you may wonder what the point is of giving a webkey to your customer. Isn'tthe point getting your information into customer hands?
First, as there is virtually NO memory involved, webkeys are inexpensive. They can be made out of paper, plastic, PVC or metal and branded with your logo, contact information and photos. You can insert webkeys into a printed mailer customers will recognize.
In addition, they are a fast way to get customers interacting with the website. Once inserted they take customers directly to the page you want them on. It can be the same information you'd have on a preload like your catalog but which may be updated often. As long as the URL doesn'tchange, the webkey will take customers there. We put a five-year-old webkey into a computer, and it still loaded directly to the Logotech.com site.
Ready to learn about how you can use a webkey to attract new clients? Fill out a quick quote at the top of this page. Your personal account manager can help you launch your new promotion campaign.