Top 3 Reasons to Invest in A Promotional Product

Sep 02, 2014 in 10:36 AM | Posted By Nikita Nersesov

Everyone loves getting free stuff. But if you’re going to invest in something that keeps moving your mission forward, skip the candy bowl. Customers want tangible items that creatively represent the company, and most importantly, something they will actually use. The Promotional Product Association International released a study about the industry last year and offers some great statistics on how these products can impact your company. If you’ve been wondering if it’s time to take the next step and buying a branded product, here are some compelling reasons to make an investment in your company’s growth.

Reach

You’ll be able to get your brand in front of more people using a branded promotional product. Of the average American consumer, 88% reported receiving a promotional product in the last 12 months. No matter if you’re giving your product away at your office, a tradeshow or to someone you meet in the elevator, your product gets more eyes on your company.

Longevity

A branded promotional product is retained and used, thus putting your brand in front of the customer multiple times without additional cost to you. More than 47% of study participants kept a promotional product for more than a year, and 88% of those people could recall the name of the advertiser on a particular product.

Usability

Of all the products you could choose from, make sure your promotional item is something that people will actually use. One in four people actually walk around every day with a promotional product they have received, wouldn’t you want it to be yours?

Logotech has a wide range of customizable USB products that will make a lasting impression. Contact us today with any questions about our products and how we can help.