Promotional Products Generate Sales Leads

Sep 09, 2014 in 06:30 AM | Posted By Nikita Nersesov

In a world of so many distractions, how are you supposed to stand out? Branding your company in a way that catches (and keeps!) attention is extremely important. Custom-branded USB drives can set your company apart from the folks giving out pens and candy. In a study by Georgia Southern University, presented by Promotional Products Association International showed that products of greater value produce more sales leads than products of a lower value. The study also showed that in a trade show setting, 23% of attendees who received an invitation to stop by a booth did so, while 41% of attendees who were promised a promotional product visited the booth. This proves that customers appreciate products that they perceive have value.

As we blogged about last week,more than 47% of people keep a promotional product for more than a year, and 88% of those people can tell you the name of the advertiser on the product.

Whether you’re handing out your promotional product at a prospective client meeting, as a thank you gift to current customers or to promote your company at a trade show, you’re sure to see results!

Logotech has a wide range of customizable USB products that will make a lasting impression. Contact us today with any questions about our products and how we can help.