Industry news for event experts
September 16, 2014
If setting yourself apart is the name of the business game, then a quality brand is the key. Brand recognition should be top of mind when working to grow your business. The British Promotional Merchandise Association (BPMA) has researched the effectiveness of promotional products on brand recognition, awareness, and increases in sales. In a 2012 survey, more than half of the participants said their opinions of a company improved after receiving a branded item. Logotech specializes in branded USB drives. These drives are useful to customers, especially in an age of digital information and need for security. The BMA research shows...
September 10, 2013
Regardless of your field, whether it is technology or science you probably want to stay on top of your game and attend all the conferences, seminars and other events where people gather and exchange ideas. But we all know that's not always possible as time, money, distance and other constraints might stand in the way of your curiosity. Or even if you attend a conference, you will often find that the program is so packed with panels, lectures and events, that you can't possibly attend all of them. Luckily, there are a few tricks to keep track of your favorite...
August 20, 2013
jurvetson / Foter / CC BY The annual TED conferences bring together the world's most fascinating thinkers who are challenged to give the talk of their lives in 18 minutes or less. Here we introduce you to four of the best sermons on technology. #1 Cars talking behind our back? It's a good idea Driving is a very dangerous activity (the leading cause of death in those aged between 16 and 19) yet most of us insulate ourselves in a bubble once we get inside our cars. For many of us the whole point of using a car is to create our own personal...
August 7, 2013
Setting up a booth stand at an exhibition or a fair is a time-tested strategy to engage more people with your business. It's generally a good return of investment and you should pursue it as often as you can. But not all stands are the same. There are certain tricks you can do to make yours more attractive to potential customers and sponsors alike. Read on for some tips on minimizing costs and maximizing profits at the same time. Create a buzz Before we even go into all the specifics, it's good to talk about the things you can do in the...
July 16, 2013
With the advance of social media and mobile technologies, the world of recruitment is changing faster than ever. It seems like it should be easier than ever to find the right candidate, and yet employers are often displeased with the fit they get. I am not going to bore you with statistics, but suffice is to say close to two-thirds of employers in the U.S. report losses due to bad hires. And it does not end there. A bad match is not only costly, but can have a negative effect on employee morale, lower productivity and even lead to legal issues. Regardless...
June 28, 2013
The medical profession is one of the noblest endeavors. Medicine seems to have achieved miracles over the past century and continues to do so. Each year numerous medical conferences are held worldwide which hail students, scientists and medical experts in an effort to tackle yet another of the pressing issues we face in the field of medicine. They are also a great place to be inspired, keep up to date, make valuable contacts and have fun (yes, medical experts are people too). We have handpicked some of the best events you can attend in the remaining half of this year. Mayo...