Monthly Archives: June 2013
June 28, 2013
The medical profession is one of the noblest endeavors. Medicine seems to have achieved miracles over the past century and continues to do so. Each year numerous medical conferences are held worldwide which hail students, scientists and medical experts in an effort to tackle yet another of the pressing issues we face in the field of medicine. They are also a great place to be inspired, keep up to date, make valuable contacts and have fun (yes, medical experts are people too). We have handpicked some of the best events you can attend in the remaining half of this year. Mayo...
June 27, 2013
I will FedEx it is a sentence you have undoubtedly heard a million times. When a name of a company becomes a verb you know it has done a great job with its brand. And part of the great appeal of the FedEx brand lies in its logo, which, I am sure, you can recognize if you catch a mere glimpse of it. And that was the idea when, in 1994, CEO Frederick W. Smith said: "My trucks are moving billboards. I better be able to see a FedEx truck loud and clear from five blocks away". Let’s have a look...
June 23, 2013
Shakespeare once wrote of the whining school-boy creeping like a snail unwillingly to school.His words are even more apt with the passing of time. I was reminded of this while watching the inspiring and award-winning TED talk of the educational researcher Sugata Mitra in which he said that schools had outlived their usefulness and that self-learning via the net was the future. You think this is far-fetched? My first comment would be that children – especially teenagers – have a natural instinct to rebel against organized directives. “Go north,” says a teacher, “it'll do you good”. The teenager, naturally suspicious, will head...
June 19, 2013
What does branding do for the image of a company? What is its purpose? Well, quite frankly, it is the fastest and most immediate way of getting a message across. You know the old adage - a picture is worth a thousand words. That's what a brand logo can be, at least hypothetically. But a bit of curiosity never hurt anyone, apart from the cat, and it can also tell us loads about psychology, marketing and how complex or simple a thing branding can be. Take for example Starbucks, the largest coffeehouse company in the world. Its logo is a mermaid...
June 3, 2013
They are small, handy, just the thing you need to carry your digital information around. But that's not all, not by a long shot. We present you 10 of the glorious possibilities USB flash drives have to offer, and believe me, they are quite neat. Run portable apps No more hassle with installing numerous programs each time you have to get some work done or pass some boring hours on a different PC. A lot of useful software such as OpenOffice and Mozilla Firefox have portable versions that you can run instantly from your USB drive. Of course many more are available – games...